Dama face up to creating trendy global statement

Chinese dama, or middle-aged women, may have inspired a global fashion trend.

CR Fashion Book, a magazine created by Carine Roitfeld, former editor-in-chief of Vogue Paris, released a series of photo shoots this month on the "facekini", a popular item of beach attire in China.

The shoots, titled "Masking in the Sun", are based on the masks Chinese women use on the beach to cover their faces from the sun, revealing only the eyes, nose and mouth.