USHA International associates with Mary Kom

Mary Kom

USHA International, one of India’s leading household consumer durables company announced its association through in-film branding integration with  Mary Kom biopic on India’s ace boxing champ Mary Kom, starring Priyanka Chopra. This association reflects the companies strong support towards the promotion of sports and women empowerment. Apart from this film, the brand has been actively supporting sporting initiatives in the past too. Ace Indian badminton player, Saina Nehwal is the brand ambassador of Usha International. Talking about their association, Chhaya Shriram, Director Usha International Ltd, says, “Usha is very proud to be associated with Mary Kom and with the film based on the life of the boxing champ, representing independent and focussed women, who achieve at the highest levels through hard work and dedication.”