Sticasso scores with stickers for Macbook Air
Encyclomedia creates TVC for US brand Sticasso in a record three days
Sohini Sen | Mumbai | August 12, 2014
US based brand, Sticasso, has designed some interesting and funky skins for Apple Macbook Air. And to make this known, they have just launched a TVC created by Encyclomedia.
Abraham Lockhart, Director, Sticasso USA, said, "The work that Encyclomedia presented was truly inspirational. They saw the opportunity presented, took action and delivered on it in three days. They won the business by their strategic thinking and outstanding speed of delivery on the opportunity that presented itself."
Sticasso's newest collection features a range of bold designs for MacBooks, iPads, Tees and Walls, etc. They have created this with a collection of like-minded artists
The TVC does not cover any story nor follow any timeline. However, it is a timeline of different designs and art on the Sticasso stickers. They range from wacky to gothic, from fantasy to artsy. The TVC has an electro themed background music which goes well with the video and lends it a feeling of youth.
Mukesh Manik, M.I.C., Encyclomedia, said, "Competition in the digital space continues to grow as marketers seek out real-time opportunities and intensify their speed of interacting in 'the moment'. When Apple released their Apple MacBook Air stickers TV commercial, we had to act fast to capitalise on the demand that it would create for Stickers. We spoke to our client Sticasso, a company that makes innovative stickers for MacBooks and iPhones, and they immediately gave us the go ahead to create and release our version of the TV ad. We had to act fast so we could catch the anticipated wave of consumers interested in MacBook Stickers and we managed to release the TV ad for Sticasso within three days of Apple releasing their ad. This was just the opportunity that a visually creative brand like Sticasso needed and we are happy that we were able to deliver quickly on the opportunity."
Vaibhav Kanyalkar, MD, and Priyanka Pipada, Director, Astrika Infotech, added, "Today, marketers too are
realizing that with growth of their social communities stagnating and the big content machine churning 24/7, they need a right mix of a more design-effective and technologically conducive strategy that delights, informs and persuades consumers at the heart of their digital usage, rather than just filling holes created by mathematics models. And, with Encyclomedia we got the opportunity to work for one of the most creative client – Sticasso USA. We simply are delighted to be a part of such a project."
The TVC:
Credits:
Client: Sticasso, USA
Creative Agency: Encyclomedia
Creative Director: Tony Graver
Director: Mukesh Manik
Music Producer & Composer: @DJTony2K
Technology Partner: Astrika Infotech