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The new homes director of a Home Counties agency is warning developers not to threaten the beauty of the region with too many or poor quality developments.

This part of the country contains some of the most desirable places to live in the whole of the UK - so of course people want to come and live here. But it's crucial that we ensure any new development doesn't put at risk - or even remove - the very qualities that make this region so attractive in the first place warns Daniel Galati of Mullocks Wells.

Galati says statistics come from the Chartered Institute of Purchasing and Supply - which show that the housing market in July was so buoyant it propelled the construction industry to one of its best performances since before the recession - are welcome in general.

However, it's essential that any new building is only carried out in places which can sustain it. Development is needed, but not to the detriment of an area's infrastructure. Aspects such as schools, roads and transport all need to be able to cope with the impact of any new homes - so every site needs to be chosen very carefully he warns.

Galati's comments come as some agents report a stronger-than-expected increase in demand for new homes in several parts of the country.

Interestingly, the market for luxury new builds has fared well this year, with buyers attracted to high specification turn-key properties that don't require any work says Charles Lawson, a director of Jackson-Stops & Staff in the south west.

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