Kapil Sharma joins OLX.in

Kapil Sharma in OLX advt.

The on line portal OLX.in unveiled a new TVC that uses humour to illustrate the most relatable reasons for selling used goods, while breaking the underlying mental barriers Indians have against selling. The ad features comedian Kapil Sharma in a never-seen-before avatar, showcasing him as an unused/under-used product.
The quirky TVC uses the much loved Kapil’s style of humour to tell the life story of unused products, that needs to be sold on OLX and find owners who need them. Conceived by advertising agency Lowe Lintas, the TVC portrays Kapil Sharma as a juicer in the kitchen of a woman who has not used the juicer in years. Kapil as the juicer urges the woman to either use him or sell him off on OLX. On being tagged as “useless” by the owner, Kapil (as the juicer) retorts that in his current state he is “used-less” and not “useless”. The ad ends with Kapil, the juicer elated on meeting his new owner after being sold on OLX.