Kolkata-based FMCG major, Emami Ltd’s cooling oil, “Navratna”, will be a sponsor of “Patna Pirates” – the Patna franchise of the “Pro-Kabaddi League”.
According to Harsha V Agarwal, Director, Bihar is a core market for Navratna and kabaddi being a popular game in the hinterland, an association with Patna Pirates is a good opportunity for the brand to “connect with its audience”.
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.