Doordarshan programmes will soon be available across Asia, Europe, North Africa and Australia, courtesy a memorandum of understanding signed by Prasar Bharati with German public service broadcaster Deutsche Welle on Tuesday.
Doordarshan will be available as a free-to-air basic package on a DTH platform. Jawahar Sircar, Chief Executive Officer of Prasar Bharati, said the content for this Doordarshan platform, named India Channel, would be created in consultation with various stakeholders and tailored to the demand of the target audience.
The programming will showcase India’s “soft power” to the world and will be available on the DTH Platform of Hotbird-13B satellite and reciprocal distribution of DW-TV on DD Freedish. Hotbird-13B has a footprint covering 120 million homes in Europe, northern Africa and West Asia with 1,534 channels including the BBC, CNN and Al Jazeera.
