GREENSBORO, N.C. (July 29, 2014)—Rob Darst, Chief Financial Officer at Saf-Gard Safety Shoe Company, Inc. was named one of the Top Triad Financial Executives for 2014 by The Business Journal. Nominees were judged on leadership, financial management skills, strategic thinking and contribution to their company’s reputation and success. A reception held at the R.G. Wanek Center at High Point University on July 21 honored the 16 business-savvy professionals who were selected out of hundreds of nominees. Darst graduated from UNC-Greensboro with a bachelor’s degree in business administration with a concentration in accounting. He joined the Saf-Gard Safety Shoe Company Inc./SR Max Slip Resistant Shoe team in 2013, bringing more than three decades of professional financial experience to the role. In his short time with the company, Darst has already made a number of enhancements that have improved operating efficiency and the bottom line for the slip-resistant shoe company. A family-owned company founded in 2007, SR Max stands for “Slip Resistance to the Max.” Visit srmax.com.