Kela's changes aim to make a sparkle
By Shi Jing in Shanghai | China Daily | Updated: 2014-08-01 07:09
Deal with Israeli firm to tap into China's fast-growing in colored loose diamonds market
After seven years of rapid growth, which made it China's largest online jewelry retailer, Kela Co Ltd is aiming this year to become more upmarket and professional.
New chief executive officer Cao Hongzhi, 40-year-old, has planned carefully with regard to Kela's future.
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