Soon a round-the-clock movie channel managed by the Kerala Film Producers Association will enter the television air space. A meeting of the producers held here on Wednesday decided to launch the channel within three months.
The decision came after entertainment television channels refused to buy satellite rights of movies citing poor quality and high rates for the rights, especially those with superstars in lead roles. Many producers were left in the lurch by the stance.
“We have 130 films in our kitty to start the 24X7 channel. The satellite rights of most of these movies could not be sold owing to the stance taken by the entertainment channels. We will not be at these channels’ mercy now as all the new movies could be telecast through our channel,” said M. Renjith, secretary of Film Producers Association.
G. Sureshkumar, president of the organisation, said many investors had already evinced interest in the proposed channel.
A committee had been formed to work out the modalities of the round-the-clock movie channel. Besides the association representatives, it would have producer-director Vinayan and producer-distributor Siyad Kokker as its members.
Maximum returnsMr. Vinayan said that the channel would end the supremacy enjoyed by entertainment television channels in Malayalam. He said the producers would get the maximum returns from the sale of satellite rights with the launch of the new channel.
