Knuckledusters at the ready! Hilary Rhoda and Sophia Bush play boxers in new short film for jewelry label Dannijo
- Dannijo shared an exclusive first look at its new Boxerina video with MailOnline
- The short film is a follow-up to one released in June starring dancers from the American Ballet Theater
As workouts go, boxing and ballet are both favorites of the fitness-loving fashion set. Now the two have been combined to create a powerful new short film.
Supermodel Hilary Rhoda and actress Sophia Bush play competitors readying for a fight in a YouTube video for New York-based jewelry label Dannijo.
They are seen lifting weights, doing sit-ups - and having their make-up done - in preparation for the ring.
That's a wrap: Actress Sophia Bush plays a boxer in a new short film for jewelry label Dannijo
Multitasking: Supermodel Hilary Rhoda is seen having her make-up done while doing sit-ups
Titled Box 'Em Out, the film takes inspiration from the intensity and emotion associated with both disciplines and celebrates women with a strong body and mind.
Share this article
'The idea of juxtaposing the two sports as inspiration would make for a soft yet tough, and bold yet elegant aesthetic,' explain Dannijo co-founders Danielle Snyder and Jodie Snyder-Morel.
Ready for the ring: The film is a platform to showcase Dannijo's fall/winter collection
Looking sharp: Silk robes and hand wraps set the boxing scene, but flawless make-up and manicures ensure Boxerina is very much a fashion film
'Both sports have an emphasis on repetition and dedication so for our latest Boxerina film, we wanted to celebrate that very spirit.'
And the sisters even make an appearance in the film themselves, effortlessly holding their own against their famous co-stars. Indeed, they themselves do regular workouts with a boxing coach - one if the inspirations for the Boxerina collection.
'As the brand evolves it's important that we create experiences - taking bits and pieces of what we personally love to do and injecting it into the collection to make it part of our brand’s experience,' they said.
A fashion hit: Dannijo co-founders Danielle Snyder (left) and Jodie Snyder-Morel (right) make an appearance in the video too - holding their own against their famous co-stars
Working it out: Jodie is seen warming up with a punch bag
'To that end, we're launching a Boxerina bootcamp with our boxing coach to celebrate women with both a strong body and mind.'
The video is a follow-up to the label's first fashion film, released in June, which starred dancers from American Ballet Theatre and featured a voiceover from acclaimed sports photographer, Neil Leifer.
And both, of course, make for a sensational showcase for the jewelry that has made the Dannijo sisters the darlings of the New York style set.
Fashion meets art: Dannijo released its first film in June, starring dancers from American Ballet Theatre
Models and muses: All the dancers were seen wearing pieces from the Dannijo fall/winter collection
Most watched News videos
- Shocking scenes at Dubai airport after flood strands passengers
- Prince William resumes official duties after Kate's cancer diagnosis
- Shocking video shows bully beating disabled girl in wheelchair
- Sweet moment Wills handed get well soon cards for Kate and Charles
- 'Incredibly difficult' for Sturgeon after husband formally charged
- Rishi on moral mission to combat 'unsustainable' sick note culture
- Shocking moment school volunteer upskirts a woman at Target
- Chaos in Dubai morning after over year and half's worth of rain fell
- Shocking scenes in Dubai as British resident shows torrential rain
- Appalling moment student slaps woman teacher twice across the face
- 'Inhumane' woman wheels CORPSE into bank to get loan 'signed off'
- Mel Stride: Sick note culture 'not good for economy'
