The tweets have spoken and according to the social media gods Batman v Superman: Dawn of Justice was the most talked about thing at this year's Comic-Con International in San Diego. The Zack Snyder-directed flick, however, is not stacking up to be the thing people actually intend to watch. That honor, according to new analysis of Twitter chatter during the con, goes to MTV's Teen Wolf.
Variety reports that analysis of Twitter data by research firms Mashwork and Way to Blue cited Warner Bros.' 2016 follow-up to Man of Steel as the top conversation driver on the social media service across the five days of the convention, with 248,960 tweets (the reveal of Wonder Woman's movie costume—shown above—garnered 149,316 tweets). Immediately following Batman v Superman were HBO's Game of Thrones (201,681 tweets), MTV's Teen Wolf (195,938 tweets), and AMC’s The Walking Dead (183,424 tweets). Marvel's Avengers: Age of Ultron landed in fifth place with 173,782 tweets.
Of the Dawn of Justice tweets, 73 percent were considered positive, according to Mashwork, but Way to Blue suggested only 10 percent—24,550—displayed an intent to view the movie itself, below both The Walking Dead (34,753 tweets intending-to-view) and Teen Wolf (30,244 tweets intending-to-view). That put the DC movie just slightly ahead of Marvel's Guardians of the Galaxy, which opens this Friday and had 24,484 intent-to-view tweets (Guardians came in seventh on the overall buzz scale, just below the CW's Supernatural).
If there's a lesson to learn from these results, it might be that not all publicity is really good publicity if it means that people are still more excited about television werewolves and zombies than your iconic cinematic clash—or, perhaps, simply that no one is really seriously considering going to see Ben Affleck (Batman) and Henry Cavill (Superman) frown at each other in the rain two years ahead of time. Better luck next time, Warner Bros.
