Transportation & Logistics Industry Today

Leading Rural Business Offers Innovative Delivery Service to Online Shoppers

Countrywide Farmers, leading supplier of products and services to the rural community, is one of the first retailers in the UK to offer a new and innovative delivery solution to its customers.
Published 28 July 2014

Countrywide Farmers, leading supplier of products and services to the rural community, is one of the first retailers in the UK to offer a new and innovative delivery solution to its customers.  Online shoppers can now opt to have their purchases delivered to a Doddle parcel shop, to be picked up at a suitable time, avoiding the inconvenience of missed home deliveries. It follows a successful trial at Doddle’s pilot shop in Milton Keynes.

 Located in Network Rail train stations and major hubs, Doddle is the UK’s first fully dedicated, staffed, online shopping collection and returns service.  Over the next three years Doddle will open 300 parcel shops across the UK, the first of which include key locations at London Cannon Street, Brighton, London Waterloo, Three Bridges, Bromley and Chelmsford.

Brian McArdle, Online Channel Manager, Countrywide said: “As each Doddle parcel shop opens Countrywide customers will be able to have their items delivered to those locations. The majority of Countrywide customers are based in the rural community and subsequently spend a great deal of time living and working outside, which proves to be inconvenient when it comes to home deliveries. We have for some time been looking at various solutions to this challenge to ensure customers receive greater flexibility and value when shopping online with Countrywide.“Doddle offers a good opportunity to further grow and develop Countrywide’s online offer and operate as a true multichannel rural retailer.”

Online shoppers will be able to use the Doddle service on items weighing under 16 kilograms and packages measuring less than 50x50x40 centimetres in size.   

Tim Robinson, Chief Executive of Doddle, said: “The Doddle service will complement and enhance the existing delivery options already open to people shopping online with Countrywide Farmers. Our dedicated shops are open seven days a week, early until late, which means they fit in perfectly with people that spend large parts of the day away from home.”

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