Amitabh Bachchan is the Paa of professionals
Celebrities charge a bomb when it comes to endorsing a brand which is often a major chunk of the company's marketing budget. In return, not many are known to be generous with their time for the shoots.
Celebrities charge a bomb when it comes to endorsing a brand which is often a major chunk of the company's marketing budget. In return, not many are known to be generous with their time for the shoots.
LG, which recently launched its smartphone LG G3 and roped in Amitabh Bachchan, seems to have cracked a good deal. Big B is well known for promoting brands such like Maggi, Kalyan Jewellers, Reid & Tailor and Gujarat Tourism to name a few.
Unlike most celebrity endorsers who show their faces, utter a couple of words and leave, the 71-year old thorough-bred professional is a bit different. On the day of the launch in Mumbai, the actor started the day along with the company's management rehearsing for the launch. Not just that-he talked technology like a pro and even came in the evening for the company's dealer meet.
He later tweeted, "Oh dear!! today was quite a run! Launching LG G3 mobile... rush to 'Shamitabh'...rush back to LG G3 presentation.. &"