Panasonic to launch Eluga phones on July 30

Panasonic has sent out invites to media for an event on July 30, hinting that it will launch Eluga range of smartphones in India. So far, the company has offered its P and T range of Android smartphones, but the Eluga brand name has been associated with its flagship offerings.

Last month Panasonic had teased the impeding launch of the Eluga range of smartphones. Interestingly, Panasonic has stopped making Eluga smartphones in its home country Japan so the India launch is sort of a revival for the brand.

The earlier Panasonic smartphones launched in India used MediaTek's system on chip (SoC), but it is possible that for the Eluga, the company will opt for a high-end chipset from Qualcomm. We may also see higher quality screen and premium industrial design in Eluga phones.

Pricing of Eluga phones will possibly dictate whether they succeed or not. Currently, competition is fierce in the Indian smartphone market and many startups are launching fairly high-end smartphones at mainstream prices. A prime of example of this is Chinese company Xiaomi, which launched Mi 3 smartphone in India on Tuesday. Motorola has also gained a lot of traction in Indian market with its Moto G and Moto E devices.

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