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India : AIRCEL and MICROMAX collaborate to introduce CANVAS BEAT [TendersInfo (India)](TendersInfo (India) Via Acquire Media NewsEdge) Aircel has announced the partnership with Micromax, the mobile handset maker, in order to introduce the Micromax s new 3G smartphone Canvas Beat. K Sankara Narayananon, Strategic Business Unit Head, Aircel Ltd, stated that the intention is to enhance the company s data-enabled services by making available suitable handsets at a reasonable price point. The price of the device will be Rs 9,990 along with free headset, free songs and 1GB data. It is made available at all mobile stores. He commented The upsurge in 3G data requires smartphones with big screen size and relevant content and applications. Canvas Beat is one such handset, which is developed especially for music lovers. Narayanan informed that Aircel has a subscriber base of 2.5 crore in Tamil Nadu, of which about 1.5 crore are using data-enabled services, while the rest are yet to enhance to this service. He further added We hope this launch would result in conversion of at least 20 per cent of those who do not use data-enabled services to data-enabled services. In 2012-13, Aircel almost twice the number of data users. (c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info). |