TMCnet News
Stylish move: Boohoo to push button on German site [Scotsman, The (Scotland)](Scotsman, The (Scotland) Via Acquire Media NewsEdge) Boohoo, the British online fashion retailer that floated in March, is pushing into Germany with a dedicated website.The launch - backed by a local marketing campaign - will see the firm compete in another key market alongside bigger rivals Asos and Zalando. It marks the company's third foreign language website following the launch of a French portal in October and a Spanish site in May this year.For Boohoo's year to the end of February, international sales accounted for 35 per cent of its total turnover of GBP109.8 million.In addition to the new site, the firm has added three further currencies - the Swedish krona, Danish krone and Norwegian krone.This adds to the existing six currencies available - pounds sterling, euros, US dollars, Australian dollars, Canadian dollars and New Zealand dollars.The company designs, sources and sells own- brand clothing, shoes and accessories to a core market of 14 to 35- year-olds. (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |