If you have the attitude, the oomph and the smarts, and if you believe you can bring India international glory, then your journey begins with Yamaha Fascino Miss Diva 2014. The pageant will select an extraordinary woman to represent India at Miss Universe 2014 after a nine-city audition across Ahmedabad, Bangalore, Kolkata, Pune, Delhi, Chandigarh, Lucknow, Hyderabad and Indore. The final audition will be held in Mumbai, after which 20 lucky girls will test their mettle over the next three weeks. The finalists will be put up at the luxurious Palladium Hotel in Mumbai, where they will undergo stiff competition and training.
The winner will be discovered via a prime-time TV series on Zee Café, with delayed telecasts and additional content on Zoom, giving the pageant an unprecedented television presence. The first episode kick-starts with Diva Grind, a sundowner pool party, crafted by Sunburn. The series will see the girls face challenges from some of India’s most famous men and get tested on male rituals like speed, fitness, adventure and sport. This will then culminate in a grand finale, an intimate, offbeat red carpet affair at Asilo. Diva Grind and the finale are brought to life by Percept Live.
Yamaha Fascino has partnered with the pageant as the title sponsor as it reflects the spirit of freedom and the desire to go beyond conventional boundaries. The brand aims to fascinate young women by fulfilling their life with products and services under the concept Fascino. The pageant is styled by Myntra.com, a fashion and lifestyle e-commerce platform.
A promotional video campaign called ‘The Women of Diva’ has also been initiated online.
To apply, log on to www.missdiva.com and mail your pictures/profiles to missindiaorganization@gmail.com
The winner will be discovered via a prime-time TV series on Zee Café, with delayed telecasts and additional content on Zoom, giving the pageant an unprecedented television presence. The first episode kick-starts with Diva Grind, a sundowner pool party, crafted by Sunburn. The series will see the girls face challenges from some of India’s most famous men and get tested on male rituals like speed, fitness, adventure and sport. This will then culminate in a grand finale, an intimate, offbeat red carpet affair at Asilo. Diva Grind and the finale are brought to life by Percept Live.
Yamaha Fascino has partnered with the pageant as the title sponsor as it reflects the spirit of freedom and the desire to go beyond conventional boundaries. The brand aims to fascinate young women by fulfilling their life with products and services under the concept Fascino. The pageant is styled by Myntra.com, a fashion and lifestyle e-commerce platform.
A promotional video campaign called ‘The Women of Diva’ has also been initiated online.
To apply, log on to www.missdiva.com and mail your pictures/profiles to missindiaorganization@gmail.com
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