New Delhi: Sachin Tendulkar will soon be visible on a new advertising campaign, 'ready for business' as the Royal Bank of Scotland Group (RBS), launches its first advertising campaign featuring its new global ambassador.
The advertising presents Sachin looking ‘ready for business’ as it not only underlines his stature and professionalism, but also ties in well with the RBS brand context.
He is usually shown in a sporting context and the decision to show him as businesslike, in a suit, was taken to emphasise the different approach that RBS stand for, according to an official release.
Sachin’s qualities like drive, determination and focus both on and off the field make him the perfect embodiment of the RBS ‘Make it happen’ philosophy.
These are the same qualities which bring success in the field of banking and are the vital link between Tendulkar and the Royal Bank of Scotland Group, the release says.