Himalaya Anti Hair Fall Shampoo shows how to get your lustrous mane back

The TVC, conceptualised by Soho Square, captures a woman's multiple attempts to control hair fall before arriving at a definite solution

Sarmistha Neogy | Mumbai | July 22, 2014

Click on the image to watch the TVC.

Himalaya Drug Company has rolled out a new television campaign for its Anti Hair Fall Shampoo. The TVC, conceptualised by Soho Square, captures a woman's multiple attempts to control hair fall before arriving at a definite solution.

The commercial opens at a college campus where the protagonist is complimented for her healthy and lustrous hair. She then goes into a flashback mode and tells viewers what all she went through to achieve this beautiful hair. She narrates the horrendous experience every time she brushed her hair and how she got influenced by the various shampoo advertisements and home remedies. When nothing worked, she also went to the extent of trimming her hair short in the belief that her hair fall might reduce.

Finally, a friend recommended that she try Himalaya's Anti Hair Fall Shampoo. The result was marvellous and there was an immediate reduction in her hair fall. At the end, she swears that she will stop experimenting with her hair and it ends with the voiceover saying: 'Ab Apne baalo ke saath koi galti nahi.'

Shenaz Bapooji, Head of Office, Soho Square, said, “Consumer research revealed that hair fall is one of the biggest problems for women, and no product today has a ready solution at hand for it. The message of the film is simple and very true to the Himalaya way of telling consumers to try Himalaya Anti Hair Fall Shampoo first – because you know it works!”

Rajesh Krishnamurthy, Business Head – Consumer Products Division, Himalaya Drug Company, said, “Hair care category is one of the largest personal care categories in India growing at 9 per cent and the estimated size of the anti-hair fall category is Rs 1,400 crore. Himalaya Shampoos enjoy a strong equity in the South with 4.5 per cent market share. We have launched the whole range of Himalaya Shampoos with an improved formula and new packaging graphics. This new communication has been developed to support our key variant and build share in the hair fall problem segment. The communication is candid and very relatable. Hair fall happens to be one of the biggest concerns and our product's USP lies in problem solution. The new communication helps showcase the effectiveness of our product rather clearly.”

Sarfraz Rumane, Category Manager, Himalaya Drug Company, added, “Today's lifestyle has resulted in more women and men experiencing hair fall at a much younger age. This is definitely a growing concern. Given that consumers have access to a great deal of information, there is confusion when it comes to choosing the right product. Himalaya has a strong equity in the problem solution space, and our product provides an effective solution to hair fall. Through our communication we want to help customers to make the right choice. ”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Agency: Soho Square

Senior Creative Director: C Ravikumar

Sr. VP and Head of Office: Shenaz Bapooji

Client Services Director: Anoop Ancil

Account Supervisor: Nirmal Nair

Copywriter: Manjusha A

Production House: Native Works Production

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