Porsche gains 18pc share of Kenya luxury car market in two months
What you need to know:
- The entry of Porsche with a single showroom in Nairobi’s Sameer Business Park has for the first time given fans of the brand an official local dealer.
Luxury car dealer Porsche has gained an 18 per cent share in the high-end market within two months of opening its Nairobi operations, pointing to pent-up demand for its brand from middle-income and wealthy motor enthusiasts.
The latest data released by the Kenya Motor Industry Association (KMI) shows that Porsche sold 27 units of its Cayenne models, priced between Sh10 million and Sh30 million, in May and June.
This catapulted the firm to the position of third-largest luxury car dealer in the first half of the year, beating Bavaria Auto, which sells the BMW brand.
“We sold the units to individuals and private companies,” an official at Porsche’s Nairobi office told the Business Daily. The company, owned by logistics firm Multiple Group, was appointed the local Porsche dealer late last year and started taking orders in the second quarter of this year.
This article first appeared in the Business Daily.
