Cheil gives a booster shot to creative team with a raft of appointments

The award-winning septet comprises Jayant Mathew, Varun Goswami, Joy Sen Gupta, Prashant Sharma, Navajyoti Pegu (Oyio), Prasanth G, and Ankur Kalita

BestMediaInfo Bureau | Delhi | July 14, 2014

(L-R) Varun Goswami, Joy Sen Gupta, Ankur Kalita, Jayant Mathew, Prasanth G, Navajyoti Pegu & Prashant Sharma

Cheil Worldwide SW Asia (Cheil India) has bolstered its creative department with the appointment of seven new members to its creative team. This award-winning septet with a combined experience of almost 10 decades includes Jayant Mathew, Group Creative Director – Art; Varun Goswami, Sr. Creative Director - Copy; Joy Sen Gupta, Sr. Creative Director – Art; Prashant Sharma, Sr. Creative Director - Art; Navajyoti Pegu (Oyio), Sr. Creative Director - Copy; Prasanth G, Sr. Creative Director – Art; and Ankur Kalita, Creative Director – Copy.

Hari Krishnan

“These are truly exhilarating times at Cheil India as we see top talent making a beeline to join us,” said Hari Krishnan, COO, Cheil Worldwide SW Asia. “This creative infusion will give impetus to our philosophy of Ideas that Move in creating winning solutions for our clients.”

Nima DT Namchu

“At Cheil, we are always on the lookout for talent and we have been steadily filling the place with good people at all levels. This time, however, an opportunity presented itself because of which we were able to open our doors to all these guys in a matter of a couple of months,” said Nima DT Namchu, Chief Creative Officer, Cheil Worldwide SW Asia.

Jayant Mathew will be partnering Navin Theeng, Group Creative Director - Copy. Both Varun Goswami and Joy Sen Gupta will be working as a team as will be the case with the duo Prashant Sharma, and Navajyoti Pegu (Oyio). Prasanth G will be working on brand Samsung for SAARC, and Ankur Kalita will report to Navin Theeng.

Mathew moves from Publicis where he was Creative Director. He started his career at Contract, Chennai in the 90s and then on to Contract, Delhi. He has since worked at Rediff, McCann, Grey, Saatchi & Saatchi, Capital and Publicis. A seasoned creative professional, he has worked with numerous clients on varied categories like Epson Printers, NIIT, Virgin Atlantic, India Today, Mastercard, Microsoft, Hyundai, Incredible India, Wrigleys, SBI Crads, MTS, Maruti Suzuki and many more. He has also been a recipient of a few awards that include a gold at PATA (Pacific Asian Tourism Awards).

Goswami joins from Lowe Delhi where he was a Unit Creative Director. He started his career over a decade ago as a copywriter with iB&W Communications. Since then he has been a part of creative teams at BBDO India, Contract and JWT. He has worked on brands such as PepsiCo, AVIVA, Hindustan Times, Nestle and Micromax, to name a few. His work has received widespread recognition including a gold at Spikes for Aviva's Great Wall of Education, half a dozen Creative Abbys, three Effies, and Delhi's only Gold at the Mirchi Kaan Awards 2013.

Sen Gupta also moves from Lowe Delhi where he was a Unit Creative Director. In a career spanning 12 years, he has worked with agencies like BBDO India, Contract and JWT, on a host of prestigious brands like Nestle, Airtel, PepsiCo, AVIVA, Micromax, and Hindustan Times. His awards tally includes half a dozen Creative Abbys, three Effies, a Gold at Mirchi Kaan Awards, and a Gold at Spikes for AVIVA's Great Wall of Education.

Sharma joins from McCann where he was Creative Director - Art. He holds a Bachelor's Degree in Fine Arts from Delhi College of Art and his professional career spans across agencies like Euro RSCG, Contract and Leo Burnett He has worked under creative professionals like Satbir Singh and Ashish Chakravarty. His creativity has been recognised at Cannes Lions, One Show, Clio Awards, Adfest, New York Festival, Goafest and Adstars. His work has also been featured in The Work and Luerzer's Archive.

Pegu (Oyio) has moved from McCann, where he was Creative Director. Pegu began his advertising career in 2002 at Leo Burnett, Delhi. He then joined Euro RSCG as a writer and went on to become a senior copywriter. This was followed by Ambience Publicis and then Contract. At Contract, Pegu was recognised as one of the hottest creative people to look out for by Brand Equity. He then moved to Havas (then Euro RSCG), as Associate Creative Director under Satbir Singh. In 2009 he joined McCann, under the leadership of Prasoon Joshi and Ashish Chakravarty, where he handled accounts like Dish TV, Videocon, ESPN and Blackberrys. Over the years, Pegu has worked on a variety of brands like Fortis, NIIT, British High Commission, Reckitt Benckiser, Voltas, Lacoste, Coca Cola, Max New York Life and National Geographic Channel.

Prasanth G joins from JWT he was Creative Director – Art. He has handled businesses of Aquafina, Frito Lay, ITC Hotels, Pepsi Sony and Tropicana. He began his advertising career with TBWA Delhi in early 2000. He comes with 14 years of experience in the industry and has worked with agencies such as Bates, Percept H, and A advertising (now Wieden+Kennedy). Prasanth has won Merit Awards and metals at both international and national Award shows such as One Show Design, Spikes Asia, Graphis, and Goafest.

Kalita has moved from McCann, where he was Creative Leader in their New Delhi Office. At Cheil India, Kalita will report to Navin Theeng, Group Creative Director. He has also worked at agencies like Contract, Grey Worldwide and Euro RSCG. Among the brands he has worked on are NIIT, Domino's, Honda, Coca-Cola, MasterCard, Aircel, Voltas and Max New York Life. Kalita has made the lists at Cannes Lions, Spikes Asia (Gold), Asia-Pacific Adfest (multiple silvers and Finalist), multiple Abby Awards, and the Effie Awards (Bronze) among others. He has also been part of the jury at the Busan International Advertising Festival (Adstars, Korea).

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