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Global Probiotics Market Trends & Forecasts Report, 2019 Featuring Yakult Honsha, Danone & Nestle S.A.
[June 30, 2014]

Global Probiotics Market Trends & Forecasts Report, 2019 Featuring Yakult Honsha, Danone & Nestle S.A.


(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/7rff42/probiotics_market) has announced the addition of the "Probiotics Market by Products, Applications & Ingredients - Global Trends & Forecasts to 2019" report to their offering.



The market for overall probiotic products was $26,125.9 million in 2012 and is estimated to grow at a healthy CAGR of 6% from 2014 to 2019 Companies such as Yakult Honsha (Japan) and Chr. Hansen (Denmark) have developed patented strains of microorganisms claiming to affect specific health benefits; there has been a proliferation of probiotic ingredient suppliers who developed tailored strains of microorganisms for integration within a diverse set of food products. Awareness, credibility in the health claims of probiotics, and safety are some of the deciding factors for the success of probiotic products.

Asia-Pacific, owing to its high awareness of the benefits of probiotic yoghurts and fermented milk, is the largest market for probiotics, followed by Europe. However, the market is growing rapidly in the U.S. as well; the general affinity of the U.S. population towards probiotic dietary supplements and the concept of preventive healthcare are expected to drive the market in future due to which the sales of probiotic yogurts are already on the rise. The overall probiotic yogurt market is estimated to grow with a good compound annual growth rate (CAGR). The market size of probiotic dietary supplements accounted for a share of about 8.5% in 2012.


Women buyers are the key drivers for the probiotics market. With the probiotic strains getting into a common factor among the manufacturers, taste and convenience continue to be the most important factors to secure the market share. Overall, the report indicates a flourishing market for functional food and beverage suppliers and manufacturers, where product innovation will be a key factor to increase the market share.

The issue of counterfeit products making unsubstantiated health claims in the market diluting the image of the authentic products by making potential consumers wary about making the choice of consuming probiotic products is restraining the growth of the market. Moreover, the market faces stiff competition from other categories of functional and good-for-health foodstuffs that have significant market share as well as goodwill among consumers, such as products with lesser carbohydrates, fortified with omega-3, vitamins, etc.

The probiotics market consists of various stakeholders such as suppliers, ingredient processors, research institutes, food and beverage companies, traders, distributors, and consumers. The companies enjoying substantial market share are Yakult Honsha (Japan), Danone (France), Nestle S.A. (Switzerland), etc.

Product - Functional food & beverages (dairy products, non-dairy beverages, breakfast cereal, baked foods, fermented meat products, dry-food probiotics) - Dietary supplements (food supplements and nutritional supplements) - Specialty nutrients (infant formulation) Animal feed Application - Food (regular consumption, prevention of disease, and therapeutic) - Feed (animal feed) Ingredient - Bacteria (lactobacilli, bifidobacteria) - Yeast Key Topics Covered: 1 Introduction 2 Executive Summary 3 Premium Insights 4 Industry Analysis 6 Market Overview 7 Global Probiotics Market, By Product Type 8 Global Probiotics Market, By Application 9 Global Probiotics Market, By Ingredient 10 Probiotics Market, By Geography 11 Competitive Landscape 12 Company Profiles - Arla Foods - Chr. Hansen Holdings A/S - E. I. Dupont - General Mills Inc.

- Groupe Dannone - Mother Dairy Food Processing - Nebraska Cultures Inc.

- Nestle Sa - Royal Dsm N.V.

- Yakult Honsha Co. Ltd.

For more information visit http://www.researchandmarkets.com/research/7rff42/probiotics_market CONTACT: Research and Markets, Laura Wood, Senior Manager.

[email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Healthcare and Medical Devices (http://www.researchandmarkets.com/categories.asp?cat_id=12&campaign_id=7rff42), Food (http://www.researchandmarkets.com/categories.asp?cat_id=57&campaign_id=7rff42) .

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