Unilever could be grooming its hair pomade brand Brylcreem for sale to an international trade buyer
Anglo-Dutch consumer giant Unilever is mulling a sale of its Brylcreem hair pomade brand.
Under boss Paul Polman, Unilever has embarked on a strategy to slim down its portfolio of brands.
It is thought Brylcreem could be snapped up by an international trade buyer, possibly from China or India.
Slick sale: Anglo-Dutch consumer giant Unilever is mulling a sale of its Brylcreem hair pomade brand
Brylcreem was launched in 1928 and has been owned by Unilever since 2009.
Cricket star Kevin Pietersen is its latest ‘Brylcreem Boy’, a tag first used to describe RAF pilots in the Second World War who were known for their natty hairstyles as well as their bravery.
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