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Online Dr. Visits: The Future of the House Call is Here

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Thursday, June 26, 2014   

ST. PAUL, Minn. – Visiting with a doctor online is one of the biggest trends in health care and, as more Minnesotans turn to these virtual visits, some employers are now offering the services as well.

At Marvin Windows and Doors in Warroad, Minn., workers with minor medical concerns can access a real-time video visit with a doctor on their smartphone or computer from anywhere – 24 hours a day, seven days a week. The company's wellness specialist, Katie Marvin, says they've also installed a kiosk on-site, so employees can link up with a doctor while at work.

"During a visit, you're able to discuss your situation or symptoms and get the advice you need from a licensed doctor and even have a prescription sent to your local pharmacy," Marvin explains.

The kiosk is soundproof and has equipment to check blood-pressure, temperature, weight and pulse. It also has a special camera that can allow the physician a closer look at a bump, rash or other physical symptom.

Marvin is convinced that offering these virtual doctor visits should help both the company and its employees save time and money. She adds it's an especially important benefit to companies like hers, in a fairly remote location.

"With limited options to access care, there are many times, depending on the time of the day, when the emergency room is the only option," says Marvin. "So, we're trying to reduce unnecessary ER visits by providing an alternative."

Marvin is one of three companies in the state thus far to offer a virtual visit kiosk through Online Care Anywhere, a program of Blue Cross and Blue Shield (BCBS) of Minnesota.

BCBS Vice President of Product and Marketing Matt Marek says the positive aspects of virtual visits include affordability and convenience.

"It advances all of the consumer's wants and needs," Marek says. "On the other side, for the doctors and providers, it allows them to connect with consumers in a very efficient way that also allows them to leverage downtime. So, if the office isn't full, they can also log on and serve members, so they can have a full schedule throughout the day."

Marek notes that five years ago, BCBS of Minnesota was the first company in the continental United States to offer what is often called "tele-medicine" through Online Care Anywhere. Five years from now, he predicts it will be commonplace, expanding into such areas as specialty care and care management.



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