Heinemann Duty Free Oslo and Fazer have introduced their third interactive Angry Birds summer promotion at Oslo Gardermoen Airport this month.

 

The holiday fun themed family promotion in the departure area features sandcastles, blue water, colourful fish and fluffy Angry Birds and is expected to be a big hit again with parents and children setting out on their holidays [Fazer products featuring the Angry Birds design are amongst the top-selling items in the confectionery segment at Heinemann Duty Free Oslo].

 

Display units reminiscent of sandcastles present Fazer fruit gums and chocolate featuring cult Angry Birds designs. Shoppers buying three products get one Angry Birds bubble-blowing toy free. Other fun features for children include a near realistic animation of fishes swimming in water displayed on the floor using a digital projector provided by Vertigo Systems.

 

In addition, passengers can then try to fish for fluffy Angry Birds housed in a glass container and those who are successful receive confectionery rewards from Fazer.

 

 

 

 

VERY SUCCESSFUL PROMOTION

Juha Ovaska, Head of Fazer International said: “This is the third summer in a row that we have used an Angry Birds promotion at the Heinemann Duty Free shop in the departures area at Oslo Airport. We are extremely pleased with both the summer promotion results achieved over the last few years and the seamless cooperation with Heinemann.

 

“We have an active promotional calendar with Heinemann. This kind of in-store promotion not only makes a key contribution to boosting sales, but also benefits our brand in terms of its image. It brings it even closer to consumers. After a tremendously successful launch of the Fazer Angry Birds range in our core markets in 2012, we have seen new growing business areas emerging constantly. And of course the brand owner of Angry Birds, Rovio, is keeping the brand highly interesting.”

 

Haakon Fjeld-Hansen, Retail Manager at Heinemann Duty Free, Oslo Airport, adds: “We are delighted to celebrate the new Angry Birds promotion in our Departure Shop. Our key objective is to always create an exciting retail experience, and we therefore invest in innovative and digital solutions for our customers.

 

“The concept will be used on various stages in combination with a number of different brands and tailored animations. It not only perfectly reflects our commitment to offering travellers something extraordinary, but also underlines our mutual partnership with Fazer.”

 

[TOP IMAGE: Something fishy going on at Oslo Gardermoen Airport].