Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Metro appoints creative agency

share on

Metro department stores has re-appointed WPP creative agency Grey Group Singapore to handle its integrated branding and communications plan. The win follows a three way pitch which was called earlier this year. Grey Group Singapore was the incumbent on the account.The scope of work will see Grey implementing strategic brand programmes and campaigns to rejuvenate the Metro brand and bring forward new offers. This involves the development of master branding strategy for Metro as a retail brand, launch strategy for the new Metro Centrepoint store and the re-launch of Metro Paragon store with an implementation road map to increase broader consumer loyalty.Grey will begin campaign duties immediately.“Grey impressed us with their understanding of the Singaporean market, as well as their innovative ideas to revitalise Metro’s brand personality. We are confident their creative concept will inspire audiences to see a familiar brand in a new light,” expressed David Tang, CEO Metro.Grey Group Singapore’s, chief executive officer, Subbaraju Alluri, said: “Metro is an iconic brand in Singapore. Together with Grey Group, Metro will be setting a new standard in the retail industry – redefining what the department store should be.” 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window