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HALEWOOD REVS UP FOR SUPERBIKES ; BUSINESS Briefing [Liverpool Echo (England)]
(Liverpool Echo (England) Via Acquire Media NewsEdge) HUYTON drinks business Halewood International has started a second season of British Superbikes sponsorship with its key beer import, Tsingtao.
Tsingtao, from China, is the world's second largest beer brand and the Tsingtao Racing team is set for another successful season in the British Superbikes Series and the Isle of Man TT. Halewood's international sales and marketing controller James Wright said: "Tsingtao Racing creates a platform to engage with a global audience, delivering an increased rate-of-sale through bringing new consumers into the brand, both domestically and internationally."
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