Zynga’s Pincus Gives Up Operational Role Amid Shakeup

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Zynga founder Mark Pincus, who made FarmVille a hit game on Facebook and then failed to come up with titles for mobile devices, stepped down from an operational role at the company he started seven years ago.

Pincus, 48, will remain chairman, Zynga Inc. said yesterday in a statementBloomberg Terminal. He is giving up the role of top product officer as Chief Executive Officer Don Mattrick, brought in from Microsoft to right the company last year, names new deputies to oversee the Zynga Studios and marketing.