Big Magic lines up historical comedy on Akbar and Birbal

'Har Mushkil Ka Hal - Akbar Birbal' premieres on April 28, and will be aired each weeknight at 9 PM

BestMediaInfo Bureau | Mumbai | April 21, 2014

Big Magic, a light entertainment channel featuring the best mix of shows ranging from fun relationship dramas, rom-coms, hilarious comedy sitcoms and comedy movies, is bringing India's first historical comedy, 'Har Mushkil ka Hal - Akbar Birbal', to the small screen. Featuring some of the best in comedy and television entertainment, the show will have Kiku Sharda, Delnaz Irani, Vishal Kotial and Kishwar Merchant, offering a laugh riot starting April 28, 2014, at 9 PM each weeknight.

Akbar and Birbal stories have had a timeless appeal across generations.  A mix of smart wit and learning's these stories have been an integral part of every kid's life in India. The appeal for these stories still remains very strong as they are very relevant in today's times. Big Magic presents these tales in a fresh, comedy avatar, which promises to leave audiences in splits. Produced by Meenakshi Sagar, the historical comedy presents these iconic characters in a comedy adaptation never seen before on Indian television.

Popular actor Kiku Sharda will be seen essaying the role of Emperor Akbar while Delnaz Irani will be playing his wife Jodha. Vishal Kotial has been roped in as Birbal while Kishwar Merchant will be essaying the role of a courtesan madly in love with Birbal. Known for their excellent comic timing and fan base, the viewers can expect not only a visual but a comic treat as well.

Big Magic said in a statement: “The format and offering of the show is in keeping with our channel positioning of India's first light entertainment channel and we are proud to be offering audiences India's first historical comedy. Akbar and Birbal require no introduction and these epoch characters, presented in a new adaptation, ensure unmatched and unseen comedy entertainment. Add to the programming, the multi-media marketing plan to back this launch ensures an excellent property offering for marketers and consumers alike.”

The launch of the show is supported with an extensive multi-media campaign across television, radio, print, digital, out of home, on ground and more ensuring deeper reach across the markets.

Info@BestMediaInfo.com

Info@BestMediaInfo.com