Manish Hariprasad is now the CCO of Red Chillies

Yellow Diamond Rings associates with Bhoothnath Returns

Pratap Snacks Pvt Ltd, manufacturers of packaged snacks with the brand Yellow Diamond, comprises of chips, rings, namkeen etc. The company started its operation a few years back and has established its brand the world over. Bhoothnath Returns, a sequel to 2008’s Bhoothnath and Yellow Diamond Rings have tied in for a co-promotion. The fact that both Bhoothnath and Yellow Diamond rings have kids forming a huge part of the target audience may have led to this collaboration, which could work as a win-win situation for both.

Shikha Kapur to join Fox Star India as Chief Marketing Officer

Fox Star India has announced the appointment of Shikha Kapur as Chief Marketing Officer. Shikha will additionally head Syndication as well. With more than a decade of experience in having marketed over 100 films and having won multiple awards, Shikha has conceptualised the marketing campaigns of some of the biggest hits of all times – Chennai Express, Rowdy Rathore, Barfi!, Raajneeti and many more. She has also been responsible for the successful campaigns of films like Dev D, No one Killed Jessica, Kai Po Che, Fashion and more.