This story is from April 17, 2014

Magnificent jewels for discerning brides

The Indian bride has evolved with time and clearly knows that 22 carat gold jewellery is, in fact, the best way to accentuate her contemporary wedding look...
Magnificent jewels for discerning brides
The Indian bride has evolved with time and clearly knows that 22 carat gold jewellery is, in fact, the best way to accentuate her contemporary wedding look with a dash of tradition, and creating her own seven vows.
Gold is not only the most adaptable metal to variety of forms, stones, colours and skin tones, but it’s also a quintessential part of any Indian celebration.
Contemporary designs in chokers, fine lace like filigree work on statement pieces, asymmetric necklaces and multiple row haars are big favourites for brides for their D-day. Chandelier earrings, multi-tiered jhumkis and chand balis have become a must-have for every bride to add that panache and glamour to her entire look.
Gold is extremely versatile and has the potential to complement different kinds of outfits in a bride’s trousseau. Azva jewellery collection showcases the versatility of gold, creating looks that are extremely stylish and are set in the modern day context.
Ultimately, wearability is a big factor for women when they decide to buy jewellery for a wedding. Jewellery needs to be wearable beyond any bridal occasion, while adding glamour to a bride’s trousseau. Azva is a presentation of range of gold bridal jewellery that is timeless and will surely become a prized possession of the owner. The collection ranges of sets from 70 grams to over 300 grams.
The exotic bride
Set in the modern day context, the Azva choker sits perfectly with broad necklines and off-shoulder blouses. Azva showcases the bride as she experiments with her look by wearing a neckpiece as a headgear or a maangtika. The paisley-work choker is accompanied by earrings that are not too long and not too short giving the bride that perfect look.
The contemporary bride
Modern intricate designs with a blend of ethnic elements in the jewellery fit very well with both Indian and Indo-western outfits. The contemporary bride adorns this Azva neckpiece, bringing alive the seven sacred promises in this necklace. Seven gold beads sway gently from each of these oval discs, making this piece the symbol of eternal love. This bridal necklace is complemented with a semi-heavy lehenga, along with exquisite bangles and teardrop earrings to give the bride a look, that perfectly resonates with her wedding day look.

Bride to-be
For pre-wedding functions like cocktails and dinners or for personalised events like mehendi, haldi or sangeet, the modern Indian bride wants to make a unique style statement for all the functions leading to her wedding day. In order to adorn that exceptional look, brides are opting for geometric patterns, customized cuts and flower patterns in neckpieces that go very well with western and Indo-western outfits. This contemporary Azva necklace is paired with a cuff to give the bride a complete look. The neckpiece can also be adorned with gowns and Indo-western outfits as well.
The traditional bride
The Azva collection comprises of statement neckpieces like the stately choker in the look. These can be adorned individually or stacked with seven-row haars to create a distinctive look. Fashioned in 22 carat gold, the collection also offers an extensive range of earrings in different sizes that can be teamed with statement neckpieces. Multi-tiered jhumkis and chandelier earrings are fast catching on. Lightweight outfits can be styled with statement neckpieces and earrings. The balance between jewellery and clothes will always result in an exceptionally stunning look.
The gypsy bride
Azva has collaborated with Tarun Tahiliani to create an exquisite line of jewellery pieces in gold. This unique Tarun Tahiliani creation for Azva flat chain choker in gold beautifully complements the Indo-western kanjeevaram lehenga and draped corset providing a modern twist to the traditional lehenga choli. The beauty of gold is enhanced with bright hues like red, pink, purple and monochrome colours like black and white. The boat neck corset allows for space and statement pieces to sit perfectly on the neckline.
In Indore, the Azva Collection is available at: Tribhovandas Bhimji Zaveri – The Original and Punjabi Saraf.
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