Bharti Airtel, a leading global telecommunications company, announced the appointment of Anand Chandrasekaran as its chief product officer (CPO) for its India operations.

Anand will lead product conceptualization, design and development across the B2C segment of the company and will report into Srini Gopalan, director, consumer business. He will be responsible for driving best in class user interfaces, content partnerships and product experiences across all current and future offerings across the internet ecosystem.

Announcing the appointment, Gopal Vittal, MD & CEO, Bharti Airtel (India & South Asia) said, ''Airtel has always attracted top global talent. We are delighted to have Anand on board as we sharpen our focus on innovation.  I am confident that his rich experience and in-depth understanding of technology and the internet ecosystem will contribute to our endeavor of building an organization of the future.''

Anand Chandrasekaran on his appointment said, ''Bharti Airtel's ethos of empowering employees and driving entrepreneurship has always inspired me. I am excited to continue to extend Airtel's product innovations and bring delightful customer experiences to users and look forward to be a part of this exciting journey.''

Anand joins Airtel from Yahoo where he was sr. director of Global Search Products and a member of the search leadership team. Previous to this role, he was sr. director & head of product for mobile, which was the fastest growing part of the Search & Commerce Business Unit for Yahoo.

Shares of the company gained Rs 2.25, or 0.7%, to settle at Rs 321.90. The total volume of shares traded was 134,440 at the BSE (Friday).