MUMBAI: India is a storehouse of diverse religions, culture, traditions as much as it houses incredible talent in all four directions. Exploring the vast talent from North, East, South and West India, BIG MAGIC Bihar & Jharkhand, the region’s No.1 entertainment channel along with TATA Sumo Gold launches ‘ Tata Sumo Gold Hindustan Ka BIG Star ‘ powered by Horlicks. With an aim to find the most impeccable talent from the country, the show airs every Saturday and Sunday at 8pm exclusively on BIG MAGIC Bihar & Jharkhand!

The show that started on the 14th of March, spans for a period of 10 weeks of 2 episodes each. Throughout its duration, the show promises display talent / art forms across all age groups and regions from India. After multiple rounds of screening and eliminations, the semifinalists will be shortlisted from each direction (North, East, South and west) and pitted against each other in the finale. The show concludes with a grand finale on the 18th of May 2014.

Inviting participation from across the length and breadth of the country, the show is hosted by famous Bhojpuri Actor Dinesh Lal Yadav ‘Nirahua’ and judged by the gorgeous Smirity Sinha & the renowned Surendra Pal. The three well known personalities from the Bhojpuri entertainment world lend their talent and experience to the show. The show is being marketed and promoted across various platforms with the help of Reliance Broadcast Network’s marketing muscle and also sees great synergies with 92.7 BIG FM in the Jharkhand region.