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This story is from April 5, 2014

Polling netas' (sex) appeal!

Traditionally, Indian netas adopted the fashion mantra of Mahatma Gandhi — dress simple, look sombre, avoid nice brands.
Polling netas' (sex) appeal!
In 2014's elections, all parties clamour for glamour...
Traditionally, Indian netas adopted the fashion mantra of Mahatma Gandhi — dress simple, look sombre, avoid nice brands. But while Gandhiji's thread-bare closet was in sympathy with India's poor, modern netas dressed down to pull the wool over voters' eyes. Politicians believe sincerity is skin-deep and looking plain's simpler than tackling poverty.
Netas thus liked the dullest outfits, saving embroidery for political tales, rejecting make-up for a worn-out look, presumably gained toiling in India's heat and dust.
Hence, Trinamool Congress promotes resembling the 'Mati' part of its 'Ma, Mati, Maanush' slogan, epitomised by party supremo Mamata Banerjee who's made crumpled saris, torn chappals and a grim look her signature style. To cheer such cheerlessness, TMC cadres have reportedly been told not to wear lipstick or matching bindis — cadres mustn't even sport sunglasses! That might make TMC members look mightier than poor maanush who've presumably never seen a pair.
But with India's aspirations blossoming, this 'plain dame' policy's challenged. Even muddy, sorry, fuddy-duddy parties like TMC must lace severity with stylish appeal. Hence, it's fielding glamorous movie star Moon Moon Sen in Bankura but isn't foisting its sour sartorial sense on her.
Moon Moon actually appeared at her first rally kittenishly kitted out, her bindi matched perfectly to her sari's hue. TMC leaders can turn Didi-wala blue objecting, but they need Moon Moon's red lipstick against Red leader Basudeb Acharya. Hence, TMC turns a blind eye (sans sunglasses too) to Moon Moon's march on the Pussycat Dolls' anthem — we're the fashion definition, that's why we're on a mission!
Similarly, Aam Aadmi Party is trying modern make-up too. AAP chief Arvind Kejriwal's politics stems from the mud, sweat and tears of street dharnas. But in chic Chandigarh, the party's chosen beauty queen Gul Panag against BJP's actor Kirron Kher, launching a rosy-cheeked, dimpled clash! As Gul and Kirron's star wars hit headlines, Congress' Pavan Bansal might feel like the white goat he was supposedly feeding when steamed over by a railway scam.

Even the BJP, earlier frowning on anything sexier than a saffron lungi, is pumping up its bodily appeal now. The party's PM candidate Narendra Modi, constantly telling voters, 'Main tera hero!', recently declared that in addition to his gorgeous Gujarat record, he also has a manly 56-inch chest. NaMo clads his ab-tak-chappan chaati in designer threads, his half-sleeve kurtas and linen jackets becoming a craze.
So tailored is NaMo's glamour that even men swoon, 'poll-widows' grinding their teeth as the boys prefer watching Modi instead. In this war of appeal, Congress weepy, oops, VP Rahul Gandhi's behind despite doing a nice stubble — which vanishes at corporate meets but reappears in rural huts. Does that explain whispers about fielding Priyanka Gandhi soon? Congress may be waking up to this hot new fact — poll-dancing needs serious sex appeal now.
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