Alia and Arjun at the launch of 2 States-centric Sunsilk Natural Recharge TV commercial in Mumbai

Sunsilk, a premium hair care brand announced a one-of-its kind collaboration with the upcoming film 2 States.
Based on the Chetan Bhagat novel by the same name, the film stars Alia Bhatt and Arjun Kapoor, both of whom were present for the event. With their unmistakable chemistry on stage, the pair ensured a fun time for everyone present, including Srinandan Sundaram of the brand.
The occasion saw the launch of the 2 States-centric Sunsilk Natural Recharge TV commercial, which introduced the exclusive campaign. In addition, Arjun and Alia also unveiled the contest and exclusive merchandise. For 20-something single girls, hair is often an emotional rollercoaster and understanding this, the brand provides a complete haircare solution to create confidence in her to express herself.
The brand also launched its new variant Sunsilk Natural Recharge association within the film along with its exclusive movie merchandise packs for an online contest ‘Sunsilk Dream Job’.