'Indian fashion survives amidst western influence'

25 Mar '14

2 min read

In this era of globalization indigenous fashion seems to be gradually losing its sheen. With France, Italy and America primarily dominating the international fashion scenario, countries like India with a rich culture of indigenous dressing are struggling to cope with the pressure of fast spreading western influence in everydaywear.

However some veteran Indian designers like Ritu Kumar think that in these highly competitive times, traditional Indian fashion has still managed to survive despite the pressures of increasingly becoming popular modern fashions from the foreign countries.

In an exclusive interview to fibre2fashion, Ms. Kumar said, “There is a lot of influence of other cultures because we have internet and other such sources which help us to connect to the rest of world. There are a lot of people wearing western clothes in India as well. But at the same time, there is a very strong demand in our country for our own Indian fashion.”

“The daily wear is really influenced by indigenous and ethnic clothing. We have a number of combinations of salwar kameez or a chudidaar kurta or just plain sarees,” adds the Padma Shri recipient.

While explaining the dominance of Indianwear in day to day life, the designer points out how little modifications have helped in popularising the ethnic clothing, “Actually the advent of the Kurti has brought a drastic fashion change. This is something which is really popular with the younger generation. It’s very trendy and in fashion.”

“Western formal dresses are accepted in our country but the climatic conditions here make it really difficult to wear them. On the other hand, the cotton kurtis have been really admired by the working women in India as they give ultimate comfort and are soothing in the hot temperatures of our country,” she explains.

Click here to read the full interview.

Fibre2fashion News Desk - India

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