Lance Armstrong Wins Dismissal of False-Advertising Suit
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Lance Armstrong won dismissal of a lawsuit by buyers of FRS Co.’s energy drinks who claimed they wouldn’t have bought the product if they had known it wasn’t the “secret weapon” behind his Tour de France victories.
The consumers had been given a chance to fix flaws identified by a judge in their original complaint alleging they were duped by advertisements into thinking that FRS’s drinks, rather than performance-enhancing drugs, were Armstrong’s secret weapon. U.S. District Judge Beverly Reid O’Connell in Los Angeles dismissed the case on March 21 after the plaintiffs elected to appeal her initial ruling rather than file an amended complaint.