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Carat Fresh Integrated, part of the Dentsu Aegis Network and an experiential marketing agency, executed the ‘U R Vital’ mall activation for Revital in Mumbai, Delhi and Bangalore. Granting impetus to the initiative were actors Karisma Kapoor at Ambience Mall, while Tisca Chopra made an appearance in High Street Phoenix, Mumbai, and Aindrita Ray in Mantri Square, Bangalore. Ravishankar Ramachandran, National Head, said: “The tri-city event with the celebrities helped us garner maximum attention from our target audience.''
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