National Geographic Channel launches 5th Earth Day Run
MANILA, Philippines – National Geographic Channel (NGC) on Monday, March 17, launched the 5th year of its ‘Earth Day Run’. Scheduled April 27, 2014, the event with a new advocacy is expected to gather 12,000 running enthusiasts of all ages and fitness levels.
Runners who will join may choose from a total of five categories–3K, 5K, 10K, 21K and the newest addition to the list, the 42K category, which is designed to draw the most physically fit and expert runners in the country.
The advocacy
From the plantation of worth P1 million fruit-bearing trees in the Abuan watershed, Isabela last year, NGC together with its environmental partner, the World Wide Fund for Nature (WWF), aims to raise money for the ‘Bancas For The Philippines’ project this 2014.
The ‘Bancas For The Philippines’ project by WWF endeavors to train fishermen of Palawan affected by Typhoon Haiyan, the most powerful typhoon for 2013 (https://newsinfo.inquirer.net/522021/yolanda-is-most-powerful-typhoon-for-2013-weather-experts) which hit the country November last year. The training will cover the creation and use of fiberglass boats for artisanal fishing.
These fiberglass boats are designed to withstand the onslaught of typhoons and while it is durable, the use of this material is also expected to benefit nature as it will help decrease the consumption of sawn timber and plywood.
The fishermen will also be taught climate-smart technology that will help them recover their livelihood as well as decrease the fishing pressure on the seas.
Registration
Registration fees for the #NatGeoRun2014 categories are as follows: P550 for 3K, P650 for 5K, P750 for 10K, P950 for 21K, and P1,500 for 42K.
Participants can support the Haiyan rehabilitation efforts of NGC and WWF by signing up on www.natgeorun.com or visiting the sign-up booth at the Lower Ground floor of SM Aura from March 1 to April 20.
About The National Geographic Channels International
National Geographic Channels International (NGCI) inspires viewers through its smart, innovative programming that questions what we know, how we view the world and what drives us forward. A business enterprise owned by National Geographic Ventures and FOX Entertainment Group, NGCI contributes to the National Geographic Society’s commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo People and Nat Geo Mundo.
Globally, National Geographic Channel (including NGC U.S., which is a joint venture of NGV and Fox Cable Networks Group) is available in more than 440 million homes in 171 countries and 45 languages.
For more information, please visit www.natgeotv.com.
About FOX International Channels (FIC)
FOX International Channels (FIC) is 21st Century FOX’s international multi-media business. We develop, produce and distribute 300+ wholly- and majority-owned entertainment, factual, sports, movie and lifestyle channels across Latin America, Europe, Asia and Africa, in 48 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 1.6 billion cumulative households worldwide.
In Asia, FIC operates or distributes 30+ channel brands, including the FOX, STAR and National Geographic brands, with over 100 feeds across 14 markets. As the leading pay-TV network in the region, we reach more than 550 million cumulative subscribers across Asia Pacific and the Middle East with offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia, New Zealand and the UAE. For more information, please visit www.foxinternationalchannels.com.
