Fraport Links Passenger Data With Mobile Phones to Raise Revenue
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Fraport AG, the operator of Frankfurt airport, said it’s testing new systems such as personalized phone messages for travelers to promote services and shopping.
“We have quite a bit of data, as travelers have to present their boarding pass when purchasing duty free goods, so we do know which traveler buys what,” Chief Financial Officer Matthias Zieschang said at the company’s annual press conference in Frankfurt. “Now it’s a question of turning that data into customized services and offerings for passengers.”