Fashion films of the week: McQ, Chanel, Loewe

ETX Daily Up

27 February 2014 at 12:30 pm

A grungy VHS-style treatment for McQ Alexander McQueen menswear, Chanel's Chance bottles get animated and a dual perspective on Loewe bags. Here's our pick of the best fashion films from the past seven days:

McQ Alexander McQueen

The London-based brand has released this short film featuring the McQ Alexander McQueen Men's Spring/Summer 2014 Collection. We love the grungy VHS aesthetic and the cool camera effects.
http://youtu.be/cNTVcz6cC9Q

Chanel

Chanel has served up a musical and visual delight as the luxury brand's 'Chance' perfumes and beauty products dance around and show off in an unpredictable, acrobatic and playful short film.
http://youtu.be/hn2_mrlnuNs

Loewe

This quick video shows off the Madrid-based brand's latest accessories with a quirky split-screen aesthetic. On one side you can watch someone layering Loewe's nude-colored 'Skin' collection of bags with tulips, while on the other, a figure deconstructs a pile, unzipping bags and shaking out petals to a classical soundtrack.
http://youtu.be/-HCu70KWrGI

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