NTC unveils Brand India and Indian Republic stores

26 Feb '14

2 min read

The National Textile Corporation Ltd. (NTC) has unveiled its Brand India Store and Indian Republic Store, its innovative flagship stores in New Delhi.

Smt. Zohra Chatterjee, Secretary, Ministry of Textiles, Government of India, unveiled the two stores, along with StreeVijay—a social empowerment initiative for women, Setu—a handloom cluster procurement initiative and RAASA—a home furnishing brand.

Brand India Stores would primarily serve to fulfil all the retail needs of the consumers for home and lifestyle products ranging from home furnishings to home furniture to ethnic garments to lifestyle home products. The Brand India stores will have apparels, accessories, home decor and furnishings, etc.

NTC roped in designer Raghavendra Rathore, who helped NTC to choose India’s best designers in various categories to design exclusively for NTC’s Brand India. The products will be sourced from various clusters in India thus promoting local weavers through its handloom procurement initiative—Setu.

Setu is an initiative of NTC which will ensure that NTC procures handloom products directly from the weavers and eliminate the middlemen. The initial stock has been procured through clusters with the National Handloom Development Corporation (NHDC). NTC will expand its product portfolio and also uplift the weavers, a statement said.

Indian Republic stores will have quality merchandise at most affordable prices. The stores will bridge the gap between the branded apparel sector and the unorganized market. It aims at being the most affordable branded apparels in the country.

Initially, the stores will have menswear range, and gradually all other range would be added. NTC plans to expand its network in the coming months to cover the entire country.

RAASA is a home and bath linen brand of NTC, and the initial designs have been inspired by Nav-Ras, thereby providing home linen products for every mood of the customers.

Fibre2fashion News Desk - India

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