SECAUCUS, N.J., Feb. 27, 2014 /PRNewswire/ — Berentzen Gruppe AG, one of Germany’s oldest and largest spirit suppliers, is pleased to announce the appointment of Scott Campbell as President of Berentzen USA. Mr. Campbell has more than two decades of industry experience and has been recognized for his achievements in sales management and advanced data analytics. Mr. Campbell previously served on the U.S. executive team of scotch producer Whyte & Mackay, which presided over the double-digit annual growth of The Dalmore Single Malt and John Barr blends. Prior to Whyte & Mackay, Mr. Campbell was in various managerial roles in both sales and marketing at Pernod Ricard USA. Mr. Campbell will oversee the existing Berentzen liqueur brands in the U.S. as well as launching multiple innovation brands in 2014. He will report to Torsten Timm, Managing Director of Berentzen AG’s international division.
According to Mr. Timm, “Scott has an excellent track record of success and a powerful combination of sales management abilities and analytical rigor. He also brings a valuable network of relationships from his two decades in the U.S. market.”
Mr. Campbell plans to expand Berentzen’s presence in the States. “It is an exciting time to be part of Berentzen and its rich history of more than 250 years,” he said. “We intend to leverage that history, together with the company’s strong resource base, to grow the core Berentzen liqueur brands in the U.S. while introducing some very compelling new products for this market.”
As part of its growth strategy in the U.S., Berentzen USA has appointed Park Street LLC to be its exclusive importer in the U.S. Park Street will also provide enterprise resource planning solutions, including logistics, regulatory compliance, distributor customer service, data management, and business management tools.
“As a publicly traded company in Germany, Berentzen AG has extremely high requirements for reporting, transparency, and professional service levels,” explained Mr. Campbell. “After an extensive search in the market, we found Park Street to be the best fit for our business. Utilizing Park Street’s solutions and services, Berentzen USA will be able to accelerate the rollout of our products, optimize our investment allocation, and be resolutely focused on growing sales.”
Says Park Street’s CEO, Dr. Harry Kohlmann, “We are excited to be working with Berentzen USA and look forward to providing them with our full support as their business evolves and grows here in the U.S. market.”
About Berentzen Gruppe AG
The original Berentzen distillery was founded in 1758 by Johann Bernhard Berentzen in Haselunne, Germany. Today, Berentzen Gruppe AG is a public limited liability company that is one of the leading German companies active in the production and sale of spirits and non-alcoholic beverages. “The company’s structure is geared toward sustainable growth and focuses on the marketing of national and international brand portfolios with a special emphasis on new product introduction and international diversification,” says Berentzen Gruppe AG CEO Frank Schubel.
For more information visit: http://www.berentzen-gruppe.de
About Berentzen USA
Regarded as one of the leading beverage groups in Germany, Berentzen traces its roots back to more than 250 years of distillation history as one of the world’s oldest commercial producers of spirits including Berentzen Apple, Berentzen Wild Cherry, and Berentzen Pear. Berentzen USA, the U.S. management arm of Berentzen Gruppe AG (BEZ3:GR), serves to spearhead the development of the Berentzen spirits portfolio in the U.S. Working closely with U.S. importer Park Street Imports, Berentzen USA oversees the initiatives and execution in the U.S. marketplace to expand the company’s footprint at an accelerated pace while extending the Berentzen name and 250-year reputation for production of high-quality spirits.
For more information visit: http://www.BerentzenUSA.com/
About Park Street LLC
Park Street is a technology-driven provider of alcoholic beverage importing, back-office, and enterprise resource planning solutions. Services include, among others, logistics management, order fulfillment, regulatory compliance, accounting, distributor customer service, data management, working capital, and more. Founded in 2003, Park Street serves hundreds of brands from the United States and around the world.
For more information visit: http://www.ParkStreet.com/