Ferrari Named 'Most Powerful Brand' Twice in a Row
Once again, Ferrari is being named the most powerful brand in the world.
The low-volume supercar maker based in Maranello, Italy gained the title for the second consecutive year. Ferrari released its sales and financial information for 2013, marking record revenue despite decreasing sales volume. the company was the only auto maker to earn an “AAA” rating in a recent study by London-based Brand Finance that takes customer loyalty, investment and several other factors into account.
This is the second consecutive year for Ferrari to claim recognition as the world’s “most powerful” brand. The company’s revenue rose five percent to a record 2.3 billion euros last year. It also marked the introduction of the new LaFerrari halo car and the more hardcore 458 Speciale, both of which are hallmarks in the exotic car market.
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Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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