Kajol a part of Ajay Devgn's Shivaay!

Kajol has decided to go behind-the-camera for Ajay Devgn's directorial Shivaay

By Soumyata Chauhan
| Updated: June 27, 2016 8:23 PM IST

Yes you heard it right!

Kajol is a part of Ajay Devgn's most ambitious project Shivaay. No! She is not acting in the film. Surprisingly, the actress has decided to go behind-the-camera for this one. While Ajay is juggling between acting and directing, Kajol has decided to take up marketing responsibilities. This is the first time that she'll be handling the marketing and promotional activities of a film. We all know that she's a queen in front of the camera but it will be interesting to see how will she fare behind-the-camera. Also Read - Kriti Sanon aiming for another National Award with Do Patti after Mimi? Actress talks about the most challenging role

A source from the production house told "Kajol is involved with the film's marketing and promotional campaign. Right from brain-storming to execution of ideas on various platforms, including social media, she is hands-on in every aspect, including the promotional city tours." Also Read - Rani Mukerji yet again reacts to feud rumours with sister Kajol

We know of some one else who has been doing this for a very long time now. Former Miss India and Bollywood actress, Namrata Shirodkar is the personal manger of her husband Mahesh Babu, who is a star down south. She takes care of his styling, brand endorsements and film-marketing. Also Read - Kajol, Ajay Devgn pen sweet birthday notes for daughter Nysa Devgn; share UNSEEN pics

But,don't worry she's not planning to leave films like Namrata! Kajol was last seen in Dilwale opposite Shah Rukh Khan. Reportedly, she'll be next seen with Ajay Devgn in a film which is yet untitled. Kajol told an entertainment in an interview "Yes, we have planned a film under ADF (Ajay Devgn Films) banner. We have a script in hand and are just refining it further with a couple of important things that need to be sorted.We have finalised the director. We would soon be revealing the film’s title, genre and my character.”

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BySoumyata Chauhan
Updated: June 27, 2016 8:23 PM IST